Product

The product object contains all relevant data for a single product variant, including variant characteristics, pricing, availability, images, and other metadata.

Properties

Variable	Description	Comment
id	ID of the product variant
sku	SKU (Stock Keeping Unit)
ean	EAN barcode
upc	UPC barcode
mpn	Manufacturer part number
serial	Product serial number
product_id	ID of the parent product
stock	Stock quantity
condition	Condition of the product (new, used, etc.)
updated_at	Timestamp of last update
created_at	Timestamp of creation
vendor_package	Vendor packaging information
end_date	End date for availability or promotion	Nullable
order	Order index or sequence
rank	Product rank for sorting
status_id	Status identifier
avg_monthly_orders	Average monthly orders
last_month_orders_trend	Trend of orders in the last month
abc_category	ABC classification for inventory management
activated_at	Activation date	Nullable
length	Product length
width	Product width
height	Product height
videos	List of product videos
base_currency_code	Base currency code
preorder	Indicates if product is available for pre-order	Boolean
variant_chatacteristics	Array of variant characteristics (colors, sizes, etc.)
schemas	Structured data
release_date	Product release date	Nullable
sales_channel	Sales channels where the product is available
name	Product name
title	Product title
short_descripton	Short description
description	Full description
slug	URL-friendly identifier
url	Full URL to product page
category_id	Category ID
images	Array of product images
discount	Discount percentage or value	Nullable
availability	Text representation of product availability
availability_button	Status for availability button (e.g., in stock, out of stock)
measurements	Measurements (dimensions, weight, etc.)
price.amount	Price amount for current webshop
price.currency	Price currency
original_price.amount	Original price before discount
original_price.currency	Currency of original price
discount_price.amount	Discounted price (if applicable)	Nullable
discount_price.currency	Currency of discounted price	Nullable

Product card

The products of a list page (products), of a featured-products block (section.products) and similar blocks are cards: a product variant with the values a card needs, in the current language and currency. The same object comes for a bundle (is_bundle).

Variable	Description	Comment
id, variant_id	ID of the product variant
product_id	ID of the parent product	Variants only
sku, ean, upc, mpn	Codes of the variant	Variants only
serial	Serial number of the product
title	The product name in the current language
short_descripton	Short description in the current language
url	Full URL of the product page on the current sale channel: /product/{id}-{slug}/{variant}
price	The price the customer pays (amount, currency): the discount price when there is one
original_price	The price before the discount (amount, currency)
discount_price	The discount price (amount, currency)	null without a discount
stock	Stock in the sale channel's warehouses, with the incoming stock
preorder	The variant can be pre-ordered	Boolean
image	The main image (the first one when none is main). Use it with image_url and image_srcset.
images	All the images of the variant
is_variant, is_bundle	true for a product variant / for a bundle	Boolean
main_characteristic	The ID of the variant's value of the main characteristic (the colour on a fashion shop)	Nullable
main_characteristic_family	The values of the main characteristic the product has in stock, one row per value: c_id, variant_id (a variant with that value), name, hex (a colour swatch), has_image	Array
colors	The values of the main characteristic of this card, when the block asks for them: id, val, hex, has_image	Array
release_data	Release date of the product	Nullable
created_at, updated_at, activated_at	Timestamps of the variant

The main characteristic is the variant-forming characteristic marked main_characteristics in the Prodyflow settings: the template does not assume which one it is.

Product page

Variable	Description
product	The product object
title	Page title, usually including the product name and selected variant
description	Meta description of the product page
lang	Current language code
shops	List of available shops or sales channels
top_categories	List of top-level categories for navigation
layout	Layout data for rendering the page
similar_products	List of related products for recommendation blocks
delivery_date	Estimated delivery date message

Schema

element in schema object

key	Description
brand	Brand of the product
author	Author of the product (for books, media)
color	Color of the product
manufacturer	Manufacturer of the product
material	Material used in the product
model	Model name or number
release_date	Release date of the product
size	Size of the product
pattern	Pattern or design
is_adult	Indicates if the product is adult-only
bundle	Bundle or set
energy_efficiency_class	Energy efficiency classification
age_group	Target age group
gender	Intended gender
size_system	Size system used (EU, US, UK, etc.)
weight	Weight of the product
box_size	Dimensions of the product box
line_name	Product line or series name